Digital Marketing

판매중심 - 제품판매 기업 입장에서의 제품 판매 수단 -> 경험중심 - 경험교류 고객 체험과 브랜드 교감 수단 HYUNDAI MOTORSTUDIO, 제네시스 웹 브랜드 체험관, AR/VR 그래픽 가상화

Services Provided

Space Marketing

Construction of space where customers can actively interact
with the brand and enjoy their experiences with
digital technologies.

Technologies

- Game engine-based 3D visual content
- Designing & construction of digital showroom
- VR(Virtual Reality), AR(Augmented Reality) & MR(Mixed Reality)

The concept of a digital showroom can also be utilized in
construction in the form of Digital Model House, in which
customers can have virtual living experience.

Life-size Vehicle

Customization

3D Virtual Experience

digital showroom - 내가 구입할 제품의 모습이 어떤 모습일지 디지털 기술을 이용하여 사전에 경험할 수 있는 공간

Web Marketing

Based on the standardized and integrated Web platform, Hyundai AutoEver provides website building & management services in a wide range of areas,
including brand, sales/marketing and promotion.

Website creation/management based on integrated web platform

Brand

Sales/marketing

Promotion

Integrated Web Platform

Global-standard Template

- Swift expansion of global websites
- Consistent brand identity

Comprehensive Content Mgt

Integrated management of the entire
life cycle of digital content: creation,
management, sharing and disposal.

Website Creation & Mgt

- Website planning
- Web log analysis
- Search engine optimization

Customized service using customer behavior analysis and big data